Identity Initiative: Charter of Values and Rebrand

An Historic Vote

On November 20, at IPPF’s General Assembly in Bali, our Federation unanimously adopted its first-ever IPPF Charter of Values, delivering on our collective commitment to re-examine our principles, reignite our shared spark, and push the line for justice, equality, and bodily autonomy.

Born from the voices and courage of our members across the Federation, this Charter is both a mirror and a map. It tells us who we are and where we stand. Together with our new Brand, it is our fire that refuses to be extinguished.

Find the Draft Charter Here:

Find Out More About the Brand Here:

Scroll down to read more about the Identity Initiative and the journey towards a new Charter and a new Brand!

Identity Initiative:
A Brief Introduction

The Identity Initiative is a key part of Strategy 2028’s, specifically within Pillar 4, “Nurturing the Federation”. This pillar focuses on strengthening connections across our Federation, with the creation of a Charter of Values and a refreshed global brand.

The Charter will express the shared values and principles that unite us, while the new brand will effectively communicate those values and our collective purpose to both internal and external audiences. Both are being created with extensive participation from the Federation’s MAs.

The Charter of Values outlines the common principles and aspirations that underlie our work, serving as a foundation for collaboration and alignment across the Federation. While it does not replace existing policies or standards, it provides a clear framework for our actions and decisions.

The Global Rebrand is closely linked to the development of the Charter. It is more than a simple update of the Federation’s logo or visual identity—it’s about reimagining how IPPF presents itself to meet the challenges of a rapidly changing global landscape. The rebranding will include a new logo, an exploration of our name, refreshed colours, and typography, a photography style, updated design assets, and a messaging framework. It will reframe how we show up, ensuring we communicate with one voice on the global stage. Our new brand will represent who we say we are as a Federation and what people say about us.

This refreshed identity supports IPPF in responding to evolving challenges in the field of sexual and reproductive health, rights, and justice. By providing the Federation with a shared set of values, we aim to strengthen relationships and foster collaboration as we work towards a common vision.

Ultimately, the Charter and rebrand will guide us through a shifting global context, ensuring our work remains impactful, relevant, and united. They will support us to meet the moment and create a more inclusive and equitable future for sexual and reproductive health, rights, and justice worldwide. Through the Identity Initiative, we are committed to supporting and inspiring all members of the Federation, speaking to the global majority, resonating with you, and amplifying the voices of the marginalised.

We spoke to more than 1000 of you, online, in workshops, over 2 years. We consulted with experts on climate, technology, justice… We looked into our shared future and asked what values would pull us together and strengthen our common goals.

Milestones

In 2022, at its General Assembly, the Federation committed to defining the values of our organization. Three years later at the Bali General Assembly, after engaging with over a thousand MA representatives, interviewing stakeholders around the world and experts on the trends that shape our field, the Identity Initiative will deliver an entirely new Charter of Values and a Brand that will express the heart and face of IPPF. 

brief3
November 2022
Approval of the Come Together strategy
Identity Initiative Team Formation and establishment of the advisory groups for each output: the Charter Guiding Group and the Rebrand Committee.
March to October 2023
Phase I Federation Consultations
Over 900 persons, primarily from member associations, participated in in-person meetings, webinars, and focus groups. The consultations resulted in Charter of Values Draft 0, a Brand research synthesis and initial brand directions.
January-April 2024
Revitalisation of Charter Guiding Group and Rebrand Committee
Advisory committee membership changed to include experts as Phase II shifts emphasis to the trends likely to influence SRHRJ in the coming decades.
June-August 2024
Phase II External Consultations
Broadened consultation process engaging over 20 key informants from outside the Federation. Research was expanded to cover critical topics, including environmental issues, technological advancements, and challenges identified by partner organizations. Other organizations’ Charters and Declarations of Principles were examined.
September-October 2024
Phase II Federation Consultations
Workshops and webinars on the Brand and Values that we need in a changing world (300+ participants across the Federation).
January-May 2025
Charter of Values Draft 1 and Creative Brand Directions Development
Draft 1 goes to governance for endorsement and to the Federation for an indicative vote. Creative brand directions are developed.
July-October 2025
Federation sensitization Webinars in preparation for General Assembly
Introduction to the Brand and sensitization to the Charter of Values through webinars and online workshops.
November 2025
General Assembly in Bali!
MAs vote to adopt the Charter of Values. IPPF Brand is unveiled!

Megatrends

Climate Change

Increased Violence – Heightened risk of gender-based violence (GBV), including intimate partner violence, sexual violence, and child marriage, disproportionately affecting women and marginalised communities.

Vector-Borne Diseases – Rising temperatures and changing ecosystems increase diseases like malaria and dengue, which disproportionately affect pregnant individuals, leading to higher maternal and neonatal risks.

Disruptions to Health Services – Increased maternal and infant mortality due to damaged healthcare infrastructure, disruption of supply chains for contraceptives and maternal care, and lack of access to skilled birth attendants.

Increased Vulnerability of Marginalized Communities– The compounded impact of climate change on maternal health, malnutrition, disease, and lack of access to SRH services leads to preventable deaths, particularly among marginalised communities with the least resilience

Mass Migration – Displacement due to economic hardship, conflict, and climate change often leaves migrants with limited access to SRH services. Migrants and refugees are at heightened risk of GBV, unsafe pregnancies, and lack of maternal healthcare in host countries.

Technological Acceleration

Significant Capacity Enhancement – Advancements in digital health, AI, and biotechnology have improved access to SRH services, including self-managed abortion, AI-driven diagnostics, and remote SRH counselling. However, the benefits must be equitably distributed to ensure that all individuals, regardless of socioeconomic status, can access these innovations.

Spread of Misinformation and Disinformation – The rapid spread of false information about contraception, abortion, and SRH services undermines public health efforts. Anti-SRHR movements exploit digital platforms to restrict reproductive rights, increase stigma, and mislead individuals seeking accurate healthcare information.

Loss of Privacy – Increased data collection and digital surveillance pose risks to reproductive autonomy, particularly in restrictive environments where accessing abortion or contraceptive services could lead to criminalisation. Breaches in health data security can expose individuals to discrimination and violence.

Growing Mental Health Crisis – Online harassment, cyberbullying, and social stigma disproportionately affect women, LGBTQ+ individuals, and young people seeking SRH services. The digital space can exacerbate anxiety, depression, and reproductive coercion, impacting overall well-being and access to SRH care.

Disruption of Work – Automation and digitalisation are reshaping labour markets, often reinforcing gender inequalities. Women in precarious jobs may struggle to access employer-supported SRH benefits, such as maternity leave and workplace protections for reproductive health needs.

Concentration of Power – A few technology corporations and states control digital health platforms, creating risks of bias, restricted access, and surveillance-driven decision-making. Corporate and political interests may dictate access to SRH services, limiting reproductive choices and reinforcing inequities.

Societal Polarisation

Declining Personal Safety – Rising violence and insecurity exacerbate risks of GBV, sexual exploitation, and human trafficking, disproportionately affecting women, LGBTQ+ individuals, and other marginalised groups, making access to SRH care even more challenging.

Distrust and Intolerance of Difference – Increasing intolerance can lead to the erosion of rights for women and LGBTQ+ communities, greater criminalisation of reproductive choices, and reduced access to comprehensive sexuality education and inclusive SRH services.

Political Instability – Governments facing instability may deprioritise SRHR, reduce funding for reproductive health programmes, and impose restrictive policies that curtail bodily autonomy and limit access to services such as safe abortion and contraception.

Pressure to Increase Transparency – While transparency can enhance accountability, excessive disclosure requirements for accessing contraception or abortion may lead to stigma, discrimination, and privacy violations, restricting reproductive rights.

Rising Scepticism – Public distrust in medical science fuels resistance to SRH interventions, including vaccines for HPV and HIV, comprehensive sex education, and safe abortion services, further marginalising those in need.

Demographics Changes

Capacity Mismatch Across Countries – While some countries face ageing populations, others have rapidly growing youth demographics, leading to uneven access to SRH services. This mismatch can strain healthcare systems, leaving vulnerable populations without adequate reproductive healthcare and support.

Youth Unemployment – Economic insecurity among young people limits their access to sexual and reproductive health (SRH) services, increasing risks of unintended pregnancies, sexually transmitted infections (STIs), and gender-based violence (GBV). Financial instability may also force individuals into early or forced marriages and transactional sex.

Increased Health Expenditure – Rising healthcare costs may prioritise treatment over prevention, reducing funding for SRH education, contraception, and preventative care. This disproportionately impacts marginalised communities who already struggle to access affordable reproductive healthcare.

Shortage of Essential Services – Overburdened healthcare systems struggle to provide comprehensive SRH services, leading to limited access to contraception, maternity care, and STI prevention and treatment. This disproportionately affects women, young people, and LGBTQ+ individuals.

Failing Welfare Systems – Weakening social support structures can increase reliance on private healthcare, further marginalising low-income individuals who cannot afford SRH services. This leads to poorer reproductive health outcomes and deepens inequalities in access.

Geopolitical shifts

Rise in International Conflict – Armed conflicts exacerbate gender-based violence (GBV), including sexual violence as a weapon of war. Disruptions to healthcare systems limit access to contraception, maternal healthcare, and safe abortion services, disproportionately affecting women and marginalised communities.

Increased Human Rights Abuses – Crackdowns on human rights, with women, LGBTQ+ communities, and other marginalised groups facing heightened discrimination, violence, and legal barriers to reproductive healthcare. Restrictive policies criminalise abortion, limit access to contraception, and curtail bodily autonomy.

Destabilisation of Countries and Regions – Fragile states and weakened institutions struggle to provide essential health services, including SRH care. Reduced funding, healthcare worker shortages, and disrupted supply chains lead to preventable maternal deaths, increased STIs, and unmet contraceptive needs.

Protectionist Policies – Nationalist and isolationist policies may reduce international funding for SRHR programmes, particularly in low- and middle-income countries. Restrictions on foreign aid can undermine reproductive health initiatives, limiting access to contraceptives, maternal care, and gender-based violence prevention services

Inequality

Increased Conflict and Civil Unrest – Rising inequality fuels social tensions, often leading to conflict and instability. In such settings, sexual and reproductive health (SRH) services are disrupted, gender-based violence (GBV) increases, and reproductive rights are often restricted as governments deprioritise SRH in crisis response efforts.

Asymmetry in Education, Skills, Jobs, and Resources – Unequal access to education and economic opportunities disproportionately affects women and marginalised groups, limiting their ability to make informed reproductive choices. A lack of education on SRH leads to higher rates of unintended pregnancies, unsafe abortions, and poor maternal health outcomes, reinforcing cycles of poverty and gender inequality.

169 Years to Close the Economic Participation and Opportunity Gap Between Men and Women – Economic inequality reduces women’s financial autonomy, making it harder to access SRH services, negotiate safer sex, and escape abusive relationships. Without economic independence, reproductive choices remain constrained, further entrenching gender disparities in health and rights.

181 Years to Achieve the Goal of No Extreme Poverty – Persistent poverty limits access to contraception, maternal healthcare, and safe abortion services, disproportionately impacting those in low-income communities. The financial burden of pregnancy, childbirth, and childcare falls hardest on women, often forcing them into exploitative labour or early marriage as a survival strategy.

“I want to talk about abortion plainly as a public health issue. We need to be bold and radical.”

FAQ

What is the Identity Initiative?

The commitment to develop a Charter and an updated brand was set out in Strategy 2028, as part of its Pillar 4, Nurturing the Federation. It states that the Charter aims to “set out the values that we hold in common and the ethos that drives us forward”. The brand is “an expression of the universality of sexual and reproductive health and rights and of the global solidarity of our federation”.

What is a Charter of Values?

A Charter of Values is a document that states the core principles and aspirations that a group shares. Many Federations or networks have a Charter of Values that members sign on to. They sit above strategies, business plans, policies or programming. A Charter of Values is usually a short statement of principles. It does not replace the accreditation standards or existing policies.

What is a Global Rebrand and what will it look like?

The Global Rebrand of IPPF is a process that is being nourished by our work on the Charter of Values. The purpose of the global rebrand is to externally communicate the IPPF’s values and to bring to life to external audiences through a new visual identity and new verbal framing, the strategy, the Charter of values and our new direction and focus.
The Global Rebrand is a comprehensive redesign of all branded assets that include but are not limited to: new logo, new design assets (digital and offline), a values statement and a language guide for our issues.

Why are we doing this now?

As IPPF clarifies its focus and renews its approach, a unified set of values aims to bring the Federation closer together and to support MAs and the Secretariate to work towards a shared vision.

“The people most affected by a problem are the real holders of the knowledge.”

Advisory Groups

“Its important to value the strength of movements from the South, to tell the stories of their 
successes and their exemplarity on questions, for instance, of antiracism and inclusivity.”

The Identity Initiative Team

Reach out to us at Charter_rebrand@ippf.org