On November 20, at IPPF’s General Assembly in Bali, our Federation unanimously adopted its first-ever IPPF Charter of Values, delivering on our collective commitment to re-examine our principles, reignite our shared spark, and push the line for justice, equality, and bodily autonomy.
Born from the voices and courage of our members across the Federation, this Charter is both a mirror and a map. It tells us who we are and where we stand. Together with our new Brand, it is our fire that refuses to be extinguished.
Find the Draft Charter Here:
Find Out More About the Brand Here:
Scroll down to read more about the Identity Initiative and the journey towards a new Charter and a new Brand!
The Identity Initiative is a key part of Strategy 2028’s, specifically within Pillar 4, “Nurturing the Federation”. This pillar focuses on strengthening connections across our Federation, with the creation of a Charter of Values and a refreshed global brand.
The Charter will express the shared values and principles that unite us, while the new brand will effectively communicate those values and our collective purpose to both internal and external audiences. Both are being created with extensive participation from the Federation’s MAs.
The Charter of Values outlines the common principles and aspirations that underlie our work, serving as a foundation for collaboration and alignment across the Federation. While it does not replace existing policies or standards, it provides a clear framework for our actions and decisions.
The Global Rebrand is closely linked to the development of the Charter. It is more than a simple update of the Federation’s logo or visual identity—it’s about reimagining how IPPF presents itself to meet the challenges of a rapidly changing global landscape. The rebranding will include a new logo, an exploration of our name, refreshed colours, and typography, a photography style, updated design assets, and a messaging framework. It will reframe how we show up, ensuring we communicate with one voice on the global stage. Our new brand will represent who we say we are as a Federation and what people say about us.
This refreshed identity supports IPPF in responding to evolving challenges in the field of sexual and reproductive health, rights, and justice. By providing the Federation with a shared set of values, we aim to strengthen relationships and foster collaboration as we work towards a common vision.
Ultimately, the Charter and rebrand will guide us through a shifting global context, ensuring our work remains impactful, relevant, and united. They will support us to meet the moment and create a more inclusive and equitable future for sexual and reproductive health, rights, and justice worldwide. Through the Identity Initiative, we are committed to supporting and inspiring all members of the Federation, speaking to the global majority, resonating with you, and amplifying the voices of the marginalised.
We spoke to more than 1000 of you, online, in workshops, over 2 years. We consulted with experts on climate, technology, justice… We looked into our shared future and asked what values would pull us together and strengthen our common goals.
In 2022, at its General Assembly, the Federation committed to defining the values of our organization. Three years later at the Bali General Assembly, after engaging with over a thousand MA representatives, interviewing stakeholders around the world and experts on the trends that shape our field, the Identity Initiative will deliver an entirely new Charter of Values and a Brand that will express the heart and face of IPPF.
“I want to talk about abortion plainly as a public health issue. We need to be bold and radical.”
The commitment to develop a Charter and an updated brand was set out in Strategy 2028, as part of its Pillar 4, Nurturing the Federation. It states that the Charter aims to “set out the values that we hold in common and the ethos that drives us forward”. The brand is “an expression of the universality of sexual and reproductive health and rights and of the global solidarity of our federation”.
A Charter of Values is a document that states the core principles and aspirations that a group shares. Many Federations or networks have a Charter of Values that members sign on to. They sit above strategies, business plans, policies or programming. A Charter of Values is usually a short statement of principles. It does not replace the accreditation standards or existing policies.
The Global Rebrand of IPPF is a process that is being nourished by our work on the Charter of Values. The purpose of the global rebrand is to externally communicate the IPPF’s values and to bring to life to external audiences through a new visual identity and new verbal framing, the strategy, the Charter of values and our new direction and focus.
The Global Rebrand is a comprehensive redesign of all branded assets that include but are not limited to: new logo, new design assets (digital and offline), a values statement and a language guide for our issues.
As IPPF clarifies its focus and renews its approach, a unified set of values aims to bring the Federation closer together and to support MAs and the Secretariate to work towards a shared vision.
“The people most affected by a problem are the real holders of the knowledge.”
“Its important to value the strength of movements from the South, to tell the stories of their successes and their exemplarity on questions, for instance, of antiracism and inclusivity.”


Reach out to us at Charter_rebrand@ippf.org