
Join IPPF Campaign #WordsToWin to learn about the power of winning narratives!
The first 3 months of the campaign #WordsToWin are focused on reframing abortion discourse. This training aims to equip Member Associations, IPPF Secretariat and partners with the skills to use winning narratives to promote abortion rights.
At IPPF, we are constantly refining how we talk about abortion care, sex work, sexual and gender based violence, comprehensive sexuality education, and sexual and reproductive health and rights more broadly. From shifting “abortion services” to “abortion care” to centering values like freedom, safety, and life, we know that the words we use can mobilize, persuade, and win.
That’s why we are launching #WordsToWin —not just as a campaign, but as an ongoing conversation. Language evolves, and so must our messaging. We’re inviting advocates, allies, and organizations to join us in shaping narratives that fight stigma, inspire action, and shift power.
Words can shift power. Let us use them to win. #WordsToWin
Date: Wednesday, 16th April
Option 1: 9:00 AM – 10:30 AM CET
Registration link:
https://us02web.zoom.us/webinar/register/WN_vq0Wgyc5S7eNBwIsQw_Yzw
Option 2: 3:00 PM – 4:30 PM CET
Registration link:
https://us02web.zoom.us/webinar/register/WN_wjI0cfnXRVKpFNbGuoqWrA
Languages: English, French, Spanish, Arabic
Program: This webinar will be led by Sho Walker-Konno, a communication coach and winning narratives expert who has been working with IPPF for years.
Join us to be trained on reframing abortion discourse and using words to win!
We look forward to seeing you there.